Muhammad Masood Siddiqui – Your Head of Engineering

Are you ready to embark on a journey with a professional who doesn’t just “fit the bill” but redefines it? Your quest for the perfect Head of Engineering might just find its climax here.

Who am I?

I am a qualified mechanical engineer from NED University with 1.5 decades of diversified experience comprising both local, as well as international exposure. My career path swathes vast areas including Plant Management, Cost-Control, Quality Management, Preventive/Corrective Maintenance, Procurement, and Human Resource Management.

Currently, I am serving Karim Containers Pvt Ltd as “Factory Manager”.

Why me?

As a seasoned manager who has spearheaded the production, maintenance, and engineering of a plant operating with 50+ machines and 400 headcounts, including both the managerial positions and the direct labor, I have made the following contributions to my organization:

  • Energizing Savings: Ever heard of an “Energy Conservation Plan” that orchestrated a 5 to 10% reduction in electricity costs?
  • Production Power-Up: Picture a strategy that fueled a 20% surge in production – that’s the kind of strategic brilliance I bring.
  • Productivity Prodigy: Through insightful training, I orchestrated a 30% drop in OT by enhancing productivity.
  • Eco-Warrior: Ever seen a “Green Energy” project unfold, saving millions annually? I made it a reality with a 120 kW solar plant, with more in the pipeline.

My career’s an odyssey of executive excellence, tailor-made for a role as dynamic as Head of Engineering.

Curious for more? Reach out to me for a detailed discussion on how I can add value to your organization.


About Muhammad Masood Siddiqui

Hello! I am Muhammad Masood Siddiqui, and I am excited to share my journey and passion for engineering with you.

Who am I?

I hold a degree in Mechanical Engineering from NED University and boast a rich and diverse experience spanning 1.5 decades, encompassing both local and international roles. My career has taken me through various domains including Plant Management, Cost-Control, Quality Management, Preventive/Corrective Maintenance, Procurement, and Human Resource Management.

At present, I proudly serve as the “Factory Manager” at Karim Containers Pvt Ltd.

Why Me?

As an experienced manager, I have led the production, maintenance, and engineering departments of a plant operating with over 50 machines and a workforce of 400+. My contributions to my organization include:

  • Pioneering an “Energy Conservation Plan” that significantly reduced electricity costs by 5 to 10%.
  • Devising a comprehensive strategy that catapulted production rates by an impressive 20%.
  • Leading training sessions aimed at enhancing productivity and subsequently reducing overtime (OT) by a notable 30%.
  • Championing the implementation of a “Green Energy” project, overseeing the installation of a 120 kW solar plant (with 200 kW in progress), resulting in an annual energy cost saving of approximately 5.5 million PKR.

My career journey showcases my ability to thrive in executive positions within challenging, dynamic, and time-critical environments.

I invite you to review my attached resume and am readily available to address any queries you may have. Feel free to reach out through the provided contact details.

Looking forward to engaging with you soon.


Muhammad Masood Siddiqui


Get This Mess Out Of Your Brain : Productivity Phenomenon

A few days ago, I was conducting a session on Productivity at my workplace where I discussed one of the most discussed ideas across the globe, called “MUDA“, which means wastage.

This “MUDA” is a Japanese term that means wastage.

In our industry, we repeatedly advise the team to curb “MUDA”, which means wastage.

This wastage includes 7 portions mainly and is denoted by an acronym, TIMWOOD (developed by Toyota).

T= Transportation

I = Inventory

M = Motion

W = Waiting

O = Overproduction

O = Over processing

D = Defects

Companies working on “Lean Manufacturing” develop their teams to eliminate TIMWOOD at the workplace.

The core idea is to reduce (ideally remove) the wastage.


Now… The same concept when brought into our life enables us to gain superb productivity.

Removing “wastages”!

Our daily life is fully packed with bundles of activities, habits, jobs, and blah blah, which have no relevance to our goals and vision.

Anything which is not aligned with our goals is UNIMPORTANT,.. and so…will be considered a WASTAGE…

Be it a habit… Or a gossip!

Now you need to DIVE IN deep into your life and find out all those things that have no relevance to your goals.

Once identified, you can eliminate them accordingly.

But it’s easier said than done. Why?

Because all those things activities, habits… are so dear that you’d prefer to bite nails than to give up those ”wastages”.

But if you do it, you’d find yourself ” Super Productive “…

Second to NONE…



Ok, before I quit, I’d share with you the same concept phenomenally explained in one of the Prophetic narrations:

مِنْ حُسْنِ إِسْلَامِ الْمَرْءِ تَرْكُهُ مَا لَا يَعْنِيهِ

Translation: “It is the part of beauty of Islam that a person gives up what’s meaningless for him.”

Anything not aligned with your goals is meaningless, and anything meaningless is a wastage…

And a life with out *meaningless* is on the higher edge of productivity.

That’s it for today.

Have a nice day.

Stay blessed,

Stay productive,

 Engr. Muhammad Masood (EMaM)

PS: Wastage is mess…so get it OUT.

Time Management

Assalamoalaikm everyone,

Hope everyone is having a good day.

The reason I am coming to you in the middle of the day is…


…just ended up a session on “Time Management” with my team at my workplace…

And the session, which lasted for a couple of months, made me realise how the absence of planning lands us in trouble…

Regardless of your efficiency and expertise, this fundamental portion of what we call as “planning” would serve you as your roadmap.

And needless to say what part a roadmap plays in your journey…

It gives you a clear direction to reach your destination.

Direction is sooooooo ESSENTIAL…without which you can’t carry out your journey, no matter how good resources you have.

Ahaan…back to my purpose.

Here, we are gathered to share how to plan our year, mark our goals, and develop our concrete road map to hit those goals.🎯

Stay tuned for the webinar coming up in this regard.

Will keep sharing more.

Have a nice day,


Engr. Muhammad Masood

Plan Year 2023 as the best ever year in your lifetime

With three weeks into the new year 2023, here are a few questions for intellectuals!

❓Are you satisfied with the way you are spending your 2023?

❓Were you satisfied with your achievements in 2022?

❓If not, do you fear falling prey to the traps you faced last year?

Be honest to answer these questions.

And if you develop chilling fear that crawls within your skin from your head to toes…BE RELAXED…

I am going to arrange a webinar worth one hundred thousand rupees where you will learn :

🎯 Deep understanding of new year planning
🎯 The reasons why most of the new ~yesr~ *year* resolutions fail.
🎯 How to generate meaning in your life?
🎯 Developing SMART goals.
🎯 Developing a concrete roadmap to hit your goals.

And…much more than that.

And the happier news is…this one hundred thousand worth of webinar is absolutely FREE for you.

So you have left no excuse to get a deeper insight on new year planning and developing a hardcore roadmap via proven strategy to hit your milestones.

Here, fill out the form to sign up.

Feel free to reach me for any query you may have.

Have peace,

Engr. Muhammad Masood (EMaM)